#11 Michael Dell (nasdaq: DELL - news - people )
$17.3 billionSource: Dell
Computer king returned to chief executive post at his computer outfit last year; stock down 18% since. Plunging margins and higher marketing costs pushed second-quarter profits down 17%. Still believes in PCs; has bought $200 million worth of Dell stock since July. Launched service centers in Wal-Mart to compete with Best Buy (nyse: BBY - news - people )'s Geek Squad. Started business out of U. of Texas dorm room in 1984 with $1,000. Built business with direct-sales method, public 1988. Majority of wealth invested via MSD Capital. Michael & Susan Dell Foundation supports education, health initiatives; endowment exceeds $1 billion.
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