According to glamour girl turned dating expert Kezia Noble, she can teach any man how to trick a woman into bed.
What's more, she doesn’t see anything unsisterly in sharing her seduction technique. Nor does she feel she’s ‘rinsing’ men by taking £4,000 a week for her 'wisdom' (her courses have made her a millionaire).
Instead, says Kezia, she is helping women find love and happiness by making hapless men 'dateable' and says she can turn any oafish slob into Prince Charming.
Kezia claims she is the saviour of the 'Brian Jones' generation - the late 20s and 30 something guys who have found themselves left on the shelf.
As they find themselves alone and staring into their pints, men are turning to the 29-year-old relationship expert in a last ditch attempt to find love.
Kezia said: 'If women want to slag me off for what I do that’s fine. I don’t care. And I’m not forcing men to hand over their money. They do it because they are desperate.
'I’m helping men get the balls they need to approach women so if anything they should thank me. It’s not like I’m teaching them to hypnotise a woman into jumping into bed. Yes, ultimately, my technique will mean they get sex but not straight away. It’s about relationships.
'People talk about women being like Bridget Jones who feel the pressure to settle down and have a husband and family but men are feeling it too.
'I would say 80 per cent of my clients are aged 27 to 35. They’ve watched their friends settle down, marry and have children.
'They no longer have their 'wing-man' who would help them pick up girls and do the charming for them. When they’re left to their own devices, they simply don’t have the skills to pick up women.
'They are, by their own admission, undateable. I’ve had guys come to me who haven’t slept with a woman for 10 years then they’ve got themselves a date.'
Kezia, a former singer and property developer, is the UK’s only 'Female Pick Up Coach' and says she has helped 7,000 men through her bootcamps, which cost £350 for a day or £4,000 for a seven day residential.
The slim brunette left school in Mayfair St Georges in London aged 15 with just five GCSES and went to work with her father, Haydon, 62, in his property developing business.
Her big break came in 2006 when she had a chance meeting with a male pick up artist named Anthony in a nightclub, who gave her a job as one of his coaches.
Two years later, Kezia, who is single, set up on her own and now gives her clients a full makeover, not just of their appearance but their personality and the way they deal with women.
'The secret to success with women is not just about confidence and chemistry as many people believe,' she explains.
'The first thing we do is look on them as a potential date might, so things like scruffy clothes, and dated hair styles need to be ironed out, and sloppy posture.
'Next, we work on their inner confidence; their ability to approach women. Men who come on my courses think this is limited to bars and clubs. But they can meet potential dates in parks, museums, coffee shops, anywhere where they can engage in conversation.
'They have approach anxiety, where they are just scared of talking to women. They think good-looking women are total bitches. I shatter those myths, make them more capable of approaching girls, and give them the skills to engage them when they do.
'In conversation, most men freeze up after asking where someone is from and what they do for a living, and if they like it.
'Instead, I guide them to more open questions, for example, "Is your job what you have always wanted to do?" "Does it put a smile on your face every day?"
'It’s not about being sleazy or telling lies. In fact, one client, an accountant, would boast about how much money he earned to girls in a bid to win them over.
'When I broke down how he really felt, it transpired that he hated his job, but it gave him the money to go on lots of trips and holidays.
'I said to him, "Well say that! That is what a girl wants to hear!" It’s about being honest and refreshing and standing out from the other guys who go on about the same dull things.
'We live in a shallow society where men can be brash and boast about material things like cars, houses and salaries, or feel inferior if they can’t show the material signs of success.
'But rich or poor, intelligent or not, there is someone out there for everyone and that’s what my classes are about.'
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