#23 Forrest Mars Jr
$12.0 billion
Source Food, Inherited and growing
Age 77
Marital Status Married, 4 children
Hometown McLean, VA, United States
Education Yale University, Bachelor of Arts / Science
Chocolatier adding chewables. With family bought gum giant Wm. Wrigley Jr. Co. for $23 billion in April; deal expected to close by end of the year. Merger will create world's largest confectionery company; estimated sales should exceed $27 billion. Grandfather Frank Mars began making chocolates 1911 in his kitchen in Tacoma, Wash. Father, Forrest Sr., invented M&M's, then introduced malt-flavored nougat, became foundation of famous candy-bar line that includes Milky Way, Snickers, 3 Musketeers. Third generation inherited company when dad died 1999. Meticulously researches recipes. Also owns pet food operation (Whiskas, Pedigree), Uncle Ben's Rice.
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